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Pure Romance is one of the most recognized sexual wellness and intimacy brands in North America, specializing in adult products, lubricants, lingerie, bath & body care, and relationship-enhancement essentials. Founded in 1993 by Patty Brisben in Cincinnati, Ohio, the company originally operated through home party sales before transitioning into a fully direct-to-consumer ecommerce model in 2023. Today, the brand focuses on combining intimacy products with sexual wellness education and self-care advocacy.
The company offers a wide product catalog that includes vibrators, couples’ toys, cock rings, bondage accessories, lubricants, massage oils, intimate care products, and lingerie for various preferences and experience levels. Pure Romance markets itself as a “sex-positive” brand, emphasizing open conversations around pleasure, confidence, intimacy, and sexual health rather than treating these topics as taboo.
Beyond adult products, Pure Romance strongly emphasizes education and wellness. The brand publishes guides, podcasts, articles, and educational content related to sexual health, relationships, intimacy, and body confidence. It also supports women’s sexual health research through the SHE+ Foundation, a nonprofit organization founded by Patty Brisben that has helped fund millions of dollars in women’s health studies and advocacy programs.
One of the brand’s biggest strengths is its approachable and mainstream positioning within the sexual wellness market. Rather than focusing on explicit branding alone, Pure Romance combines wellness, beauty, relationship care, and self-care into a broader lifestyle-oriented shopping experience. Its products are often marketed toward couples, women’s wellness, and personal empowerment.
The company also became widely known for its previous direct-selling and MLM business model, which helped build a large community presence through in-home events and consultant-led educational experiences. While the MLM structure generated both popularity and criticism over the years, the brand has since shifted toward a more modern ecommerce-focused retail strategy.
Overall, Pure Romance positions itself as a modern sexual wellness brand that blends intimacy products, education, empowerment, and self-care into a more open and accessible shopping experience for adults.